ABOUT JOE SOLO
A career in music.
A commitment to yours.
Producer who developed Macy Gray (from scratch). With 300+ placements and 11 NAMM keynotes, Joe brings experience in artist development, songwriting, production, and music education to your next chapter.
Bring the questions behind your work: what deserves more attention, how to present your music, and which next step is worth taking. Joe’s teaching connects creative practice with the decisions around a music career.

CREATIVE DEVELOPMENT
An artist’s direction
Joe is the producer who developed Macy Gray (from scratch). His artist-development perspective connects songwriting, performance, production, and the choices that shape an artist’s identity.
A useful question: what is distinctive about your work, and what still needs development?
MUSIC IN THE WORLD
Creative work meets context
300+ placements in film and television inform a perspective on how music functions beyond the studio, alongside the communication and business questions around it.
A useful question: is your music and presentation ready for the context you want to approach?
SHARING THE EXPERIENCE
Questions you can work on
Through his Music Success Workshop and 11 keynote presentations at The NAMM Show, Joe has shared his experience with developing music professionals.
A useful question: what can you turn from an idea into a practical next action?
FROM EXPERIENCE TO PRACTICE
Look closely.
Ask better questions.
Choose your next step.
The course offers a structured starting point. Coaching adds a conversation about the music, decisions, and priorities you bring. The work you do between ideas and action matters.
Bring something real to the process
- Your work. Choose a song, production, or creative goal to examine.
- Your question. Be specific about what you want to understand or improve.
- Your next action. Leave room to test an idea, review what happened, and adjust.
Education and perspective support your decisions. They do not guarantee a placement, deal, income, or career outcome.
Use the free checklist to find your starting point →YOUR MUSIC. YOUR NEXT MOVE.
Choose how you want to work.
Explore the course foundation, add one hour or three total hours of live 1-on-1 coaching through a package, or discuss a bespoke coaching priority.