Artists · Producers · Songwriters

Your transformation
from raw to ready

The flagship six week course

Build a clearer direction for your music with Joe’s six week course. Put the lessons into practice with the workbook, learn alongside a community, and choose personal coaching if you want deeper guidance.

Rapper performing to an excited concert crowd, viewed from halfway back in the audience under white concert spotlights

About Joe Solo

A career in music.
A commitment to yours.

Producer. Songwriter. Coach.

Joe Solo smiling in his music studio

Producer who developed Macy Gray (from scratch). With 300+ placements and 11 NAMM keynotes, Joe brings experience in artist development, songwriting, production, and music education to your next chapter.

Develop your potential with a producer’s perspective

Joe is the producer who developed Macy Gray (from scratch). His artist-development experience informs how he approaches distinctive sound, stronger material, and professional preparation.

Connect your creative work to the business

Joe’s experience spans songwriting, production, publishing, and 300+ placements in film and television, bringing both creative and business perspectives to his teaching.

Learn from an experienced educator

Through his Music Success Workshop and 11 keynote presentations at The NAMM Show, Joe has shared his experience with developing music professionals.

Joe is the producer who developed
Macy Gray (from scratch).

25 million+Units sold worldwide*
300+ placementsFilm & television
11 keynotesThe NAMM Show
*Responsible for more than 25 million units sold worldwide.

THE FLAGSHIP SIX WEEK COURSE

Your talent is the start.
Build what comes next.

For artists, producers, and songwriters ready to examine their work honestly, build their skills, and put what they learn into practice.

The six week course

Your Music Career. Transformed in Six Weeks.

Five Keys to Music Success

Connect your creative goals with the business decisions behind a music career. Practice a way to review your music, clarify your questions, and turn a broad goal into a specific next action.

Launch preview pricing below · final details soonExplore course packages Choose the course only

Included in every package

Put the learning
to work.

Turn what you learn into your next moves. Work through the course material, capture your ideas, and build a plan you can put to use.

Included in every course packageSee what’s included

THE SIX-WEEK LEARNING PATH

Give your ambition
a practical next step.

Work from a clearer creative priority toward a plan you can put into practice. Each week pairs a learning theme with a focused exercise, so you have something to examine, write, or try.

Curriculum preview · final lessons, schedules, and runtimes are in development.

  1. 01

    Find your direction

    Identify the music and career priorities that deserve your attention.

    Your working outputA one-page priority brief for one creative project.

    Your practice: Write a focused plan for your next creative project.

  2. 02

    Strengthen your music

    Listen critically and identify what your songs and productions need.

    Your working outputA structured listening review with one revision to test.

    Your practice: Choose a specific improvement and apply it to your work.

  3. 03

    Make your songs connect

    Examine the choices that help a song communicate and hold attention.

    Your working outputA song-message and hook review you can use while revising.

    Your practice: Review a song’s message, structure, and listener experience.

  4. 04

    Present yourself professionally

    Build a clearer introduction to you and your music.

    Your working outputA concise introduction and a checklist for your listening links.

    Your practice: Draft a concise artist introduction and review your presentation.

  5. 05

    Understand the business

    Ask better questions about relationships, rights, and opportunities.

    Your working outputA list of ownership, credit, and business questions to clarify.

    Your practice: Map an outreach step and identify the business questions to resolve.

  6. 06

    Put your next move into motion

    Turn feedback and your learning into an actionable next step.

    Your working outputA next-action plan with a realistic date and a way to review it.

    Your practice: Create a practical action plan for the work ahead.

PRACTICAL OUTPUTS TO WORK TOWARD

What you’ll walk away with

Aim to build these working documents as you complete the exercises. These are illustrative outputs from the curriculum preview; final materials are being prepared.

01

Your creative priority brief

One project, one question to explore, and a focused action you can try.

02

Your music review toolkit

Listening notes, a song-message and hook review, and an introduction-and-links checklist.

03

Your next-action plan

A list of questions to clarify, a realistic date, and a way to review what happened.

Try the sample exercise that starts the process →

THE QUESTIONS BEHIND THE WORK

Different starting points.
A clearer next move.

Artists, songwriters, and producers bring different questions to their music. These sample voices show the kinds of goals the learning is designed to explore.

Illustrative sample quotes — not student testimonials

Temporary examples for this website preview. These are not statements from participants and do not describe actual experiences or results.

ILLUSTRATIVE SAMPLE
“I want to turn a folder of unfinished ideas into one project I can give my full attention.”
ArtistA clearer creative priority
ILLUSTRATIVE SAMPLE
“I want to hear what my song is really saying and make more deliberate choices about what to improve.”
SongwriterMore purposeful revision
ILLUSTRATIVE SAMPLE
“I want a repeatable way to review my work before I share it, with questions I can act on.”
ProducerA stronger review process

Course packages

Choose your level
of support.

The six week course, Course workbook, and community are included in every tier. Choose the amount of personal support that fits your next move. Launch preview prices are shown below; final price, enrollment dates, and payment terms will be confirmed before purchase.

Tier 1

Best for self-directed learners who want structure and community.

Course Foundation

A value of$399
See the component value breakdown
  • Course only$399

Exact priced-component total: $399

Based on planning list prices for the separately priced components. Workbook and community access have no separate price assigned and are excluded from this total. This comparison does not change the package price or purchase terms.

Launch preview pricing
$599$299
Illustrative saving $300

Planning prices only. Final price, enrollment dates, and payment terms will be confirmed before purchase.

Monthly preview: $24.92 / month*

Illustrative 12-month plan · not yet available
Payment plan options & details

Klarna or another pay-over-time provider is planned, subject to merchant setup and eligibility. No provider or monthly rate is guaranteed.

Illustration only: the preview price divided over 12 months, before interest, fees, taxes, or any down payment. Rounded amounts may require an adjusted final payment. This is not a financing offer. Payment plans are not connected yet; provider availability, approval, APR, and actual terms will be confirmed before purchase.

  • Six week course
  • Course workbook
  • Community access
See Course Foundation

Tier 2

Best for musicians who want focused feedback and one hour with Joe.

Course + Coaching

A value of$938
See the component value breakdown
  • Course only$399
  • Book only$39.99
  • Personal coaching · 1 hour × $499/hour$499

Exact priced-component total: $937.99

Based on planning list prices for the separately priced components. Workbook and community access have no separate price assigned and are excluded from this total. This comparison does not change the package price or purchase terms.

Launch preview pricing
$999$599
Illustrative saving $400

Planning prices only. Final price, enrollment dates, and payment terms will be confirmed before purchase.

Monthly preview: $49.92 / month*

Illustrative 12-month plan · not yet available
Payment plan options & details

Klarna or another pay-over-time provider is planned, subject to merchant setup and eligibility. No provider or monthly rate is guaranteed.

Illustration only: the preview price divided over 12 months, before interest, fees, taxes, or any down payment. Rounded amounts may require an adjusted final payment. This is not a financing offer. Payment plans are not connected yet; provider availability, approval, APR, and actual terms will be confirmed before purchase.

  • Six week course
  • Course workbook
  • Community access
  • The book
  • 1 hour of live 1-on-1 coaching
See Course + Coaching

Tier 3

Best for musicians who want deeper discussion and three total hours with Joe.

Deeper Coaching

A value of$1,936
See the component value breakdown
  • Course only$399
  • Book only$39.99
  • Personal coaching · 3 hours × $499/hour$1,497

Exact priced-component total: $1,935.99

Based on planning list prices for the separately priced components. Workbook and community access have no separate price assigned and are excluded from this total. This comparison does not change the package price or purchase terms.

Launch preview pricing
$1,899$999
Illustrative saving $900

Planning prices only. Final price, enrollment dates, and payment terms will be confirmed before purchase.

Monthly preview: $83.25 / month*

Illustrative 12-month plan · not yet available
Payment plan options & details

Klarna or another pay-over-time provider is planned, subject to merchant setup and eligibility. No provider or monthly rate is guaranteed.

Illustration only: the preview price divided over 12 months, before interest, fees, taxes, or any down payment. Rounded amounts may require an adjusted final payment. This is not a financing offer. Payment plans are not connected yet; provider availability, approval, APR, and actual terms will be confirmed before purchase.

  • Six week course
  • Course workbook
  • Community access
  • The book
  • 3 hours total of live 1-on-1 coaching
See Deeper Coaching

STANDALONE OPTIONS

Prefer one focused option?

Choose the course or book on its own, with launch preview pricing below.

Course only

The six-week learning framework and the published resources assigned to the standalone course.

Launch preview pricing
$399$199
Illustrative saving $200

Planning prices only. Final price, enrollment dates, and payment terms will be confirmed before purchase.

Monthly preview: $16.58 / month*

Illustrative 12-month plan · not yet available
Payment plan options & details

Klarna or another pay-over-time provider is planned, subject to merchant setup and eligibility. No provider or monthly rate is guaranteed.

Illustration only: the preview price divided over 12 months, before interest, fees, taxes, or any down payment. Rounded amounts may require an adjusted final payment. This is not a financing offer. Payment plans are not connected yet; provider availability, approval, APR, and actual terms will be confirmed before purchase.

Course only excludes the Course workbook, community, book, and personal coaching.

See course only →

Book only

Joe’s practical music-industry ideas, available as a separate book offering.

Launch preview pricing
$39.99$29.99
Illustrative saving $10

Planning prices only. Final price, enrollment dates, and payment terms will be confirmed before purchase.

Book only excludes course access, community, and personal coaching. Final format and delivery details will be confirmed before purchase.

See book only →

The AI Avatar Coach is a separate subscription and is not included in these packages.

PRIVATE CONSULTATION / OUTSIDE THE SIX-WEEK COURSE

More time for your questions.

Explore standalone 1-on-1 time with Joe. These consultation packages are separate from course tiers; request availability and discuss the scope before booking.

PRIVATE 1-ON-1 CONSULTATION

Silver

5 hours with Joe

Launch preview pricing
$2,495$1,495
Illustrative saving $1,000

Per-hour launch preview$499/hour$299/hour

Planning prices only. Final price, enrollment dates, and payment terms will be confirmed before purchase.

Monthly preview: $124.58 / month*

Illustrative 12-month plan · not yet available
Payment plan options & details

Klarna or another pay-over-time provider is planned, subject to merchant setup and eligibility. No provider or monthly rate is guaranteed.

Illustration only: the preview price divided over 12 months, before interest, fees, taxes, or any down payment. Rounded amounts may require an adjusted final payment. This is not a financing offer. Payment plans are not connected yet; provider availability, approval, APR, and actual terms will be confirmed before purchase.

Inquire about Silver →

PRIVATE 1-ON-1 CONSULTATION

Gold

10 hours with Joe

Launch preview pricing
$4,990$2,990
Illustrative saving $2,000

Per-hour launch preview$499/hour$299/hour

Planning prices only. Final price, enrollment dates, and payment terms will be confirmed before purchase.

Monthly preview: $249.17 / month*

Illustrative 12-month plan · not yet available
Payment plan options & details

Klarna or another pay-over-time provider is planned, subject to merchant setup and eligibility. No provider or monthly rate is guaranteed.

Illustration only: the preview price divided over 12 months, before interest, fees, taxes, or any down payment. Rounded amounts may require an adjusted final payment. This is not a financing offer. Payment plans are not connected yet; provider availability, approval, APR, and actual terms will be confirmed before purchase.

Inquire about Gold →

PRIVATE 1-ON-1 CONSULTATION

Platinum

20 hours with Joe

Launch preview pricing
$9,980$5,980
Illustrative saving $4,000

Per-hour launch preview$499/hour$299/hour

Planning prices only. Final price, enrollment dates, and payment terms will be confirmed before purchase.

Monthly preview: $498.33 / month*

Illustrative 12-month plan · not yet available
Payment plan options & details

Klarna or another pay-over-time provider is planned, subject to merchant setup and eligibility. No provider or monthly rate is guaranteed.

Illustration only: the preview price divided over 12 months, before interest, fees, taxes, or any down payment. Rounded amounts may require an adjusted final payment. This is not a financing offer. Payment plans are not connected yet; provider availability, approval, APR, and actual terms will be confirmed before purchase.

Inquire about Platinum →

YOUR OWN SCOPE

Custom consultation

Need a different amount of time or a tailored focus? Tell Joe what you would like to work on and discuss a custom scope.

Tell us what you need →

Inquiries do not take payment or reserve time. Final price, availability, scheduling, and payment terms will be confirmed before purchase. Paid packages book one hour at a time in the Academy; the next hour unlocks after the current session is completed. Course Tier 2 includes one coaching hour; Tier 3 includes three hours total.

Explore all private consultation options →

MAKE AN INFORMED CHOICE

A few useful answers.

Understand the course, the support, and what is still being prepared before choosing a package.

Who is the six week course designed for?

Artists, producers, and songwriters who want a structured way to examine their music, creative process, professional presentation, and next steps. Bring work you are willing to review and time to put the exercises into practice.

What happens during the six weeks?

The preview moves through direction, music review, song connection, professional presentation, business questions, and an action plan. Each week includes a focused practice exercise. Explore the six-week learning path for examples. Final lessons and delivery details will be confirmed before enrollment.

What is included in every course package?

Course Foundation, Course + Coaching, and Deeper Coaching each include the six week course, Course workbook, and community access. The latter two also include the book and live 1-on-1 coaching. Your Academy library contains the published learning assigned to your offering.

How do I choose the right amount of coaching?

Choose Tier 1 · Course Foundation for a self-directed foundation without live coaching. Tier 2 · Course + Coaching includes 1 hour with Joe. Tier 3 · Deeper Coaching includes 3 hours total. Choose according to the questions you want to work through; no package promises a particular career result.

Are the prices and payment plans final?

These are launch preview prices, not an open checkout. Final prices, enrollment dates, taxes, payment terms, and any pay-over-time provider details will be confirmed before purchase. Monthly figures are illustrations only; no financing offer or provider approval is promised.

Can I enroll now?

Paid enrollment is not open. You can compare the preview, explore a package, and join the launch list without paying or creating an account. Get launch updates if you want to hear when final details are ready.

Can I try something without signing up?

Yes. Try the illustrative first-lesson preview, or open the free music-career planning checklist right now. No email address or account is required. It is a short planning exercise, not paid course enrollment.

Can I get the course or book separately?

Yes. Explore the course-only offering or the book. Standalone inclusion, pricing, format, and delivery details are shown on their own pages as they are confirmed.

How are coaching, delivery, and refund terms handled?

Final course format, access duration, coaching scheduling, and refund terms will be supplied before paid enrollment opens. Joining the launch list does not book a coaching appointment. Read the current purchase terms or ask a question before making a decision.

Is Joe Solo in Your Pocket included?

No. The AI Avatar Coach is a separate future subscription, not part of a course package. Join its separate waitlist for launch updates.

Can I work with Joe outside a course package?

Yes. Explore standalone private consultation for your questions or send a music production inquiry for a project. Scope, availability, and fees are agreed before a booking or commitment.

Your next move

Make something
people want to hear again.

Build your skills, sharpen your approach, and give your music a stronger chance to connect.

OTHER WAYS TO WORK WITH JOE

More ways to take your next step

Explore a focused conversation, the standalone book, or a production inquiry alongside the flagship course.

Private coaching

Standalone 5-, 10-, 20-hour or custom consultation

A bespoke conversation about your music, creative decisions, and next steps. Tell Joe what you want to work on so he can recommend the right scope.

What to bring to an inquiry
  • A song, creative decision, or music-career question.
  • Your priority and a listening link, if relevant.
  • Scope, availability, and fee are agreed before booking.
Discuss coaching goals ↗

The book

Standalone or included in Tiers 2 & 3

How I Conquered the Music Industry · Short, practical tips and strategies for artists, producers, and songwriters. Available separately and included in Tiers 2 and 3.

Offering and delivery details

Available separately and included with Course + Coaching and Deeper Coaching. Launch preview pricing is shown in the standalone options above. Final price, format, and delivery details will be confirmed before purchase.

Explore the book ↗

Music production

Individual project inquiries

Start with your music and your goals. Joe will review your project inquiry and discuss fit, scope, and next steps before any commitment.

What to include in your inquiry
  • A listening link and where the project stands.
  • The sound, priorities, and support you are seeking.
  • Fit and scope are discussed before any commitment.
Discuss your project ↗

Coming soon / Separate subscription

Joe Solo
in Your Pocket.

An AI Avatar Coach for your music-career questions and next steps. Be first to hear when it launches.

Work with Joe

Let’s talk about
your next move.

Tell Joe what you’re working toward and where you could use support. Choose coaching, music production, or a course package below.

START SMALL. MOVE WITH INTENTION.

Get the planning checklist
+ launch updates

Name your priority with six focused prompts and choose one action for your music this week. Open the free planning checklist now, without an email address or account. Add optional launch updates using the form if you want pricing and enrollment news.

Open the free planning checklist →

Want course news, too? The optional launch list sends pricing and enrollment updates. Signing up is free and does not enroll you in a paid program.