JOE SOLO – PRODUCER-SONGWRITER-COMPOSER
Prior to playing in bands at age 14 in Shaker Heights, Ohio, Joe was not a very popular kid with the ladies. Being in a band changed all that. It gave him the confidence to approach girls, and even better, they often approached him first. This prevented him from having to break through the crippling fear of rejection he had always felt when approaching females his whole life. So it was around this time that he decided he wanted to make music his life. “I admit it,” Solo says,” that I absolutely love music, but I had stumbled onto a way to socialize with women without having to deal with my deep fears of approaching women — So I decided to make music my life!” he laughs.
Upon announcing to his parents his new life-long vocational decision, his dad got very excited by the prospect of him carrying on the family tradition of entertainment, (Joe’s paternal grandfather and 11 great aunts & uncles were traveling Vaudeville entertainers.)
So his dad promised for Joe’s upcoming birthday he would get him any piece of music equipment that would propel his career forward.
Joe thought about it for a few days and finally told his dad he wanted a digital delay effect for his guitar rig.
Joe wanted to be able to play Pink Floyd’s “Run Like Hell” guitar part and that required a delay unit.
So as Joe excitedly ripped open the wrapping paper on his birthday gift a few weeks later, he imagined how cool he would soon be able to make his guitar sound. He anticipated the barrage of awe inspired compliments he would receive after live shows from being able to pull off being able to play the one song from Floyd’s “The Wall” that no other guitarist in his circle of peers could do.
What Joe found sitting inside the box was a piece of music gear that would forever change the direction of his life and in ways so profound that it would later culminate into sales of over 34 million records.
“I think this will be much better for your music career than a device intended to emulate somebody else’s playing style” his dad confidently explained.
“What I pulled out of the box was Tascam’s Porta-One – a battery operated portable 4 track recording studio. Dad always was kinda brilliant.” That was the moment in Joe’s mind that he had graduated from being “merely a player” to being a producer . . . which changed everything.
In 1985, he met Macy Gray while paying his bill at Larry Parker’s Beverly Hills dinner. She was the cashier and surmised Joe was a guitar player due to long hair axe-slingers were sporting in those days. She said, “I’m a singer. Do you play guitar?” “Sure do!” “Well I’m a singer and we should get together tomorrow and write some songs.” “Sounds good to me,” said Joe.
The next day she came over his place. After 5 minutes of hearing her sing, Joe put down his guitar and said, “I will commit, right now at this moment, to being your producer and develop you and never leave you or stop trying for however long it takes . . . until we make it big.”
15 years later, Joe’s development resulted in Macy winning the Grammy for Best New Artist, had a double platinum debut album, a hit MTV Video called “I Try,” and she became an internationally recognized singer.
Joe had kept that promise, “until they make it big.”
In 2001, he and Macy ‘s song “Sweet Baby,” (which they wrote and recorded in 4 hours back in 1994) became the first single off her 2001 release, The Id.
As a result, Joe signed a half-million dollar worldwide publishing deal to be the head staff writer/producer for Paramount’s Famous Music Publishing division and has since had hundreds of professional collaborations and over 2000 song placements in films, tv shows, video games, and commercials.
Joe is now CEO of Joe Solo Music+Entertainment, Inc., – his multi-media, record label, publishing, artist development, and record production company, and is coaching and inspiring rising music and songwriting talent worldwide through their Music Success Workshop Division.
Apple (iPhone Commercials)
Quincy Jones Publishing
will i. am
Warner Bros Records
Universal Music Group
The Walt Disney Company
20th Century Fox
Sonia Rao (The Voice)
The Next Top Model
Electronic Arts Video Games
Motorola (Razr Commercials)
Dancing with the Stars
So You Think You Can Dance
Fox Sports Music
Major League Baseball
The Tyra Banks Show
The Dog Whisperer
Shiny Toy Guns
Famous Music Publishing
Mountain Dew (Commercial)
The Real World (MTV)
One Tree Hill
Rami Jaffee (The Wallflowers, Foo Fighters)
Artist First Music
Myka Nyne (Freestyle Fellowship)
Emerald Forest Publishing
King of The Hill
Josh Grange (Dwight Yokam, k.d. Lang, Sheryl Crow)
Music Connection Magazine
Electronic Musician Magazine
Right Bank Publishing
Joy Enriquez (Artist/Babyface)
MTV’s Real World
William- Morris Agency
Howard Benson (Kelly Clarkson, Papa Roach)
Angeles Funeral Home
John Klein & Assoc. Marketing
Deston Publishing (Desmond Child)
Bendrix Williams (Tina Marie)
Arnie Roman (Celine Dion)
Angie Chorino (Gloria Estafan)
Randy Canter (Ricky Martin, Desmond Child)
The NAMM Show
Fox Sports Music
Anna Seline (Top Selling Artist in Sweden)
Ed McMann Entertainment (Star Search)
Amy Powers (Barbara Streisand)
John Ingoldsby (Madonna, Elton John)
University of California, Santa Barbara
The Midem Music Conference
Expression School of Digital Arts
And many many more – Includes 1000’s of international TV, movie, and commercial song placements.